Social media is one of the most significant technological advancements in recent years. It transformed the world —from human communication and business models to education, governments, finance, and almost every other sector today. The latest blockchain news, however, reveal a grim truth about social media and data privacy. They also show how blockchain-based alternatives can be the solution to the future.
Social Media’s Shocking Data Privacy Problem
Together, Facebook, Twitter, Instagram, and other social media platforms boast millions of active, daily users. Unfortunately, these companies have proven inadequate to keep user data safe. Even worse, some of them have deliberately sold and used private user information without permission, and for their own gain.
Below are some of the biggest social media data privacy breaches that happened in recent years:
- In 2018, Cambridge Analytica harvested the information of more than 80 million Facebook users through a quiz application. The political consulting firm then sold the data to Donald Trump’s election campaign. Facebook was found guilty and forced to pay billions in fines for the breach.
- Polar, a fitness app, exposed the personal data of over 6, 460 local and overseas US security and military personnel, along with the NSA and Secret Service.
- Aadhaar, India’s national biometric system and the largest in the world, risked the data of 1.1 billion Indians. Sensitive personal data and log-in details were being sold on WhatsApp.
- Google confessed a data breach of around 52.5 million people.
This is just the tip of the iceberg. By nature, social media platforms require a lot of sensitive data from users. Their centralised nature makes that data vulnerable to hacking, leakage, and exploitation. Blockchain technology, with its decentralised nature, offers a completely new and ultra-secure alternative to how social media works.
Securing Data Privacy with Blockchain-Based Social Networks
These alarming issues with social media data privacy led the way to the creation of decentralised social networks. Instead of a single entity controlling massive amounts of data, blockchain-based platforms are based on distributed systems.
End-to-end encryption enables maximum user data security. All changes throughout the social media network are recorded and verified on the blockchain. The results are completely transparent, un-hackable, yet ultra-efficient social networks where users have full control over what happens to their data.
Top 3 Blockchain-Based Social Media Platforms
Users are starting to catch up on the unparalleled capabilities and data security offered by decentralised social networks. The following blockchain-based social networks are on the rise:
Obsidian made major blockchain news thanks to the 100% secure Obsidian Secure Messenger. Like other decentralised social media platforms, users can use the OBD digital coin to trade on the network.
Using the Steem blockchain, Steemit awards crypto coins to pictures, posts, and videos that content creators publish. It offers a pre-built messaging service for both crypto and communication. Active users can also receive Steemit currency units, and exchange SOCX tokens for photos.
Similar to professional networking site LinkedIn, Indorse allows people to showcase their skills to apply for jobs, and employers can also hire new talent on the network. Aside from retaining complete rights over their data, users can also receive IND tokens based on their activity.
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