Blockchain technology is growing by leaps and bounds, and the demand for blockchain software development services is increasing at an unprecedented rate.
This new industry trend has also led to a rise in SaaS (Software as a Service) companies providing blockchain solutions.
But how do these entrepreneurs gain traction?
The answer is often digital marketing. SaaS (Software as a Service) companies that develop blockchain technologies need to use digital marketing like any other company—but they have some unique challenges to overcome.
Digital marketing for blockchain companies can help startups attract new customers, raise funding, and increase the visibility of their products.
Here are some key areas where such agencies can provide support:
How Marketing for Blockchain Technology Firms Differs from Other SaaS Companies
Digital marketing for blockchain technology firms is a little different from standard marketing strategies.
Blockchain companies generally have a specific audience that may not overlap with other types of businesses.
For example, many blockchain companies focus on marketing to financial enterprises.
They may also target investors who can support their work and help them grow their businesses.
Product-Market Fit for Blockchain Technology Firms
Blockchain technology firms differ from traditional SaaS companies in one key way: they require B2B sales techniques more suitable for enterprise organizations.
This means that blockchain technology firms face similar challenges as B2B organizations. Their success depends on developing product-market fit for their target audience of businesses who will use their technologies to develop other products.
While B2B marketing agencies can help blockchain companies with building a product-market fit, they cannot do this alone.
The blockchain startup must work closely with the marketing firm to determine which features are most likely to resonate with the target audience.
Then the blockchain startup must create those features while simultaneously promoting them through digital channels such as social media, content marketing, and advertising.
Promoting SaaS Companies with Content Marketing Strategies
Blockchain technology and SaaS-based software go hand in hand. This is because blockchain is a cloud-based service that operates on distributed servers instead of a single mainframe.
These servers are managed by a third-party company that uses blockchain technology to track transactions and securely store data.
This concept can be hard to understand for people without a tech background or exposure to the blockchain market. A content marketing strategy can help blockchain companies promote their products and explain what they do in layman’s terms.
The best way to do this is through informative blog posts that break down complex topics into simple steps or FAQs for easy browsing.
Using Social Media to Connect Blockchain Companies with Their Audience
Social media is an important tool for promoting blockchain companies because it allows you to connect with influencers and potential partners in the space.
Reach Critical Mass Faster with Key Coin Assets
Launching a blockchain-based SaaS company or planning an ICO? Key Coin Assets specializes in digital marketing for the blockchain spaces.
Whether you need a blockchain ambassador or a comprehensive digital marketing strategy, we’ll help you create a customized plan that aligns with your long-term goals. Contact us today to learn more.